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Aug 18, 2016 · McDonald's and Coca-Cola are two of the Olympic games’ biggest sponsors. Not only does McDonalds sponsor the Olympics, they also support individual athletes and local sporting teams. A fast-food company partnering with a sporting event seems like an unlikely match. Let’s look at why these partnerships exist and where there’s room for healthy improvements!. Apr 30, 2014McDonald's, on Wednesday, announced new goals for sustainability and social responsibility by 2020 - including sustainable beef production - but at least one environmental group found the. May 08, 2016 · Integrated Marketing Communications (IMC) means coordinating promotional efforts using major communication strategies. The effective IMC is involved a blend of the elements, like advertising, sales promotion, public relations, events and so on. The key point of marketing planning is to allow all media to have an overarching theme towards target markets (Iacobucci, 2014).